A magazine of things

Braddi is an editorial collection. About two objects join each week. Some cost very little and some cost a great deal; some are new and some have been made the same way for sixty years. What they share is a reason to exist.

Braddi doesn't sell anything. Each page points to the maker and a few retailers, with the price we found and the date we found it.

Candidates come from makers we follow and from suggestions. Each is scored on five things, and most are turned away.

1. 01Originality. Does it have an idea of its own, or is it a variation on what already exists?
2. 02Engineering. Is it thoughtfully made: materials, mechanism, repairability, the parts you don't see?
3. 03Function. Does it do its job unusually well, and does the design serve the use?
4. 04Endurance. Will it still work, and still look right, in fifteen years?
5. 05The reason. Is there a story worth telling: a designer, a constraint, a decision someone fought for?

Braddi works from published sources: the maker's own documentation, independent reviews and reference works. We have not tested these objects, and we don't pretend to. Every claim on an object's page carries a numbered link to where it came from, and every page names real drawbacks.

Research, drafting and checking are done with the help of AI systems. A person approves every object before it is published and is responsible for what it says. Found a mistake? [email protected].

Braddi's studio photographs are generated with AI, using the maker's official product photography as the reference. They are art direction, not documentation: the set, the light and the plinth never existed. Every one is marked “AI-generated image”.

We check each image against the maker's photographs so the object itself is shown as it really is, but a generated image can still get a detail wrong. That is why every page also shows the maker's own photographs, unaltered and credited. When the two disagree, trust the maker's.

Links to sellers pass through a Braddi address so we can count how often they are used. We record that a link was clicked, not who clicked it.

Some links may be affiliate links: if you buy, the seller pays Braddi a commission at no cost to you. Those are marked “Ad link” right where they appear. Commission never decides whether an object is selected, and makers cannot pay to be included.

Prices are the ones we saw on the date shown next to them, for the variant named. Braddi does not know what is in stock.